Wouldn’t it be great if you knew how the variety of the implemented buying channels and the corresponding content are used? And wouldn’t it be great to motivate the requester as much as possible to use the buying channels (also with a „gentle massage“ supported by technology)?
After all, time, and work and therefore also capital was invested in their implementation and every company expects a certain ROI for this use.
Reporting on usage to measure and increase adherence/process loyalty helps immensely here. We give you ideas and food for thought on how this can be implemented in a targeted and sustainable manner.
Such monitoring, i.e. reporting, of course only makes sense if it is set up effectively in terms of time. As mentioned above, optimizing content is a journey of ups and downs. Nevertheless, you must take the matter seriously. Experience has shown that reporting twice a year in the aforementioned breadth and depth has very good effects.